Every website has a goal. For some, it’s sales. For others, it’s lead generation, sign-ups, or downloads. Regardless of the objective, everyone wants the same thing: to get users to take action.

If you run a Shopify store selling handmade skincare products, then you’ve probably heard of Klaviyo. It is a marketing automation platform that powers personalized email and SMS campaigns.

Dropshipping in 2025 isn’t the “get-rich-quick” gold rush it was a decade ago. If you’ve been scrolling through TikTok, you’ve probably seen those “I made $50K in a month!” videos that make it look so easy.