If you run a Shopify store selling handmade skincare products, then you’ve probably heard of Klaviyo. It is a marketing automation platform that powers personalized email and SMS campaigns.

Dropshipping in 2025 isn’t the “get-rich-quick” gold rush it was a decade ago. If you’ve been scrolling through TikTok, you’ve probably seen those “I made $50K in a month!” videos that make it look so easy. 

"Every e-commerce brand loses money daily, and most don’t even know it."