Features we offer

Ecommerce & DTC Specialists

As an ecommerce PPC agency, we work almost exclusively with product-based businesses, so we understand feed structure, margin-based bidding, and how Shopping and Performance Max perform for ecommerce. We are not a generalist agency running the same playbook for every industry.

Compliance-First Campaigns

Regulated categories like supplements, skincare, and health products face strict Google Ads policies. One wrong claim can suspend your account. We build every campaign with Health Canada rules, NPN requirements, and Google's advertising policies in mind, so your account stays live, and your products stay approved.

Profit Reporting, Not Click Reporting

Clicks and impressions do not pay your bills. We report on what matters: ROAS, blended CAC, and new customer acquisition. You will always know exactly how your ad spend is turning into real profit.

Ecommerce & DTC Specialists

As an ecommerce PPC agency, we work almost exclusively with product-based businesses, so we understand feed structure, margin-based bidding, and how Shopping and Performance Max perform for ecommerce. We are not a generalist agency running the same playbook for every industry.

Compliance-First Campaigns

Regulated categories like supplements, skincare, and health products face strict Google Ads policies. One wrong claim can suspend your account. We build every campaign with Health Canada rules, NPN requirements, and Google's advertising policies in mind, so your account stays live, and your products stay approved.

Profit Reporting, Not Click Reporting

Clicks and impressions do not pay your bills. We report on what matters: ROAS, blended CAC, and new customer acquisition. You will always know exactly how your ad spend is turning into real profit.

Customization

We are well aware of the fact that the needs of two businesses are not the same. Hence, we kickstart with customized solutions to help you fulfil the demands of your customers.

We know the needs of two businesses are not the same. So we start with customized solutions that meet your customers' needs.

We help you show up for the searches that matter, turn clicks into customers, and scale spend without losing profit.

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Process

How We Grow Your Google Ads Account

1.
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Discovery & Account Audit

We start with a full Google Ads audit. This covers wasted spend, account structure, and conversion-tracking validation, so we know exactly what is working and what needs rebuilding before we touch your budget.

Discovery & Account Audit

We start with a full Google Ads audit. This covers wasted spend, account structure, and conversion-tracking validation, so we know exactly what is working and what needs rebuilding before we touch your budget.

2.
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Market, Keyword & Competitor Ad Analysis

We research the keywords your customers are searching, review auction insights to see where you stand against competitors, and mine search terms to find opportunities your current campaigns are missing.

Market, Keyword & Competitor Ad Analysis

We research the keywords your customers are searching, review auction insights to see where you stand against competitors, and mine search terms to find opportunities your current campaigns are missing.

3.
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Campaign Architecture Blueprintultichannel Strategy Blueprint

With research complete, we build your full campaign structure. This includes budget allocation across Search, Shopping, and PMax, your product feed strategy, and channel roles.

Campaign Architecture Blueprintultichannel Strategy Blueprint

With research complete, we build your full campaign structure. This includes budget allocation across Search, Shopping, and PMax, your product feed strategy, and channel roles.

4.
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Build, Launch & Optimization

We build and launch your campaigns, write ad copy, set bid strategy, and put feed rules in place. Creative testing runs continuously, so your campaigns keep improving instead of stalling after launch.

Build, Launch & Optimization

We build and launch your campaigns, write ad copy, set bid strategy, and put feed rules in place. Creative testing runs continuously, so your campaigns keep improving instead of stalling after launch.

5.
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Analytics & Reporting

We set up GA4 and conversion tracking to ensure your data is accurate, then report monthly on ROAS, blended CAC, and overall performance so you always know exactly how your account is doing.

Analytics & Reporting

We set up GA4 and conversion tracking to ensure your data is accurate, then report monthly on ROAS, blended CAC, and overall performance so you always know exactly how your account is doing.

6.
Continuous Scaling

Continuous Scaling

Once campaigns are performing, we scale your budget carefully, focusing on new customer acquisition and incrementality rather than just spending more. Later, we expand into new channels to keep growth compounding.

Continuous Scaling

Once campaigns are performing, we scale your budget carefully, focusing on new customer acquisition and incrementality rather than just spending more. Later, we expand into new channels to keep growth compounding.

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Let’s Do This

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Your Google Ads Account Needs Pro Marketer

Increasing spend on a broken account just makes you lose money faster. Ecommerce brands that scale with PPC management in Toronto have good account structure, accurate tracking, and a feed strategy built for how Shopping and Performance Max work. Whether you call it Google Ads or AdWords, the fundamentals of profitable management are the same. Google Ads also has strict advertising policies, ongoing feed maintenance, and constant auction competition. We built our process specifically to handle that complexity, so your ad spend turns into profit instead of disappearing into wasted clicks.
FAQs
What does a Google Ads agency in Toronto do?

A Google Ads agency in Toronto manages your paid search account from strategy through execution. This includes account audits, keyword research, ad copywriting, Shopping and Performance Max agency management, conversion tracking audit, and ongoing optimization. A specialist agency also understands local market dynamics and how to compete in Toronto and the broader Canadian ecommerce industry.

How much does Google Ads management cost in Toronto?

Costs depend on your ad spend, the number of campaign types you run, and how much of your account needs rebuilding. We do not offer one-size-fits-all pricing because every brand is at a different stage with different goals. The best first step is a free account audit so we can understand your situation and build a plan around it.

Why hire a Google Ads agency instead of running campaigns in-house?

Google Ads changes constantly, from policy updates to new campaign types like Performance Max. A PPC agency that manages accounts across multiple ecommerce brands sees patterns and problems faster than a single in-house marketer managing one account. This usually means fewer wasted dollars and faster time to profitability.

Which Google Ads campaign types work best for ecommerce brands?

Most ecommerce brands see the best results from a combining Search, Shopping, and Performance Max, working together instead of separately. Search captures high-intent buyers actively looking for your products. Shopping shows your products directly in search results. Performance Max extends your reach across Google's full network, including YouTube and Display, when your feed and audience signals are set up correctly.

How long does it take to see results from Google Ads?

Search and Shopping campaigns can start generating sales within the first few weeks once campaigns are live and properly tracked. Performance Max usually needs a learning period of a few weeks before it stabilizes and starts performing consistently. We set clear benchmarks, so you always know what to expect at each stage.

Why do Google Ads accounts get suspended or products disapproved?

Suspensions and disapprovals usually come from policy violations, such as unsupported claims on regulated products, missing certifications, or feed data that doesn't match your website. Health and wellness products face extra scrutiny under Health Canada and NPN requirements. We build every campaign and feed with these rules in mind to keep your account and products approved.

What is a good ROAS for a Canadian ecommerce brand?

A good ROAS depends on your margins, average order value, and customer lifetime value, so no single number applies to every brand. A low-margin product needs a much higher ROAS to be profitable than a high-margin product does. We calculate your profitable ROAS target during onboarding, based on your real numbers, not an industry average.

Do we keep ownership of our Google Ads and Merchant Center accounts?

Yes. Your Google Ads and Merchant Center accounts belong to you. We manage your accounts, so your data, history, and access stay within your business at all times.

Ready to work with us?

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