Every e-commerce brand wants the same thing: growth. More traffic. More engagement. More sales. But in a market that’s more competitive and more skeptical than ever, growth doesn’t come from running louder ads or pushing harder promotions.

Every website has a goal. For some, it’s sales. For others, it’s lead generation, sign-ups, or downloads. Regardless of the objective, everyone wants the same thing: to get users to take action.

If you run a Shopify store selling handmade skincare products, then you’ve probably heard of Klaviyo. It is a marketing automation platform that powers personalized email and SMS campaigns.