How Does Google Rank Websites? | Ranking Factors & Tips

Website ranking is a complicated topic, and Google's rankings of websites and pages are based on thousands of interrelated variables. The websites that Google considers the most relevant and helpful appear on the first page of its search results for any given search phrase. They use an intricate algorithm (mathematical process) that considers more than 200 factors to determine the most helpful and relevant websites.

A professional SEO consultant is aware of the most crucial aspects despite Google not disclosing them to users, which is done by a mix of study, testing, and experience. For instance, the majority of SEOs concur that the following are all crucial ranking factors:

  • Use of keywords
  • Site architecture
  • Site speed
  • Time on the job site
  • Count of incoming connections
  • Inbound links quality
  • Mobile Usability

Let's discuss the key elements that Google will use to rank your website.

Google is a content lover

Content has always been one of the most significant criteria in Google rankings. Still, in recent years, there has been a move away from keyword-focused information toward more apt content presented in an accurate and natural tone.

So what does the content that is apt look like? The simple response is "complete." If your website's material is poorly written, it won't matter if your goal is to inform or sell something—users won't be able to comprehend what you're saying. You must consider if this page has all the specifics and data that a potential visitor would find interesting. When analyzing pages to determine if they satisfy the searcher's goal, Google performs a reasonably excellent job.

Your website's pages should contain helpful information and short, basic phrases. To divide parts and zones, you should also use headlines and pictures.

Google appreciates optimization

Primary metadata, a meta title, a meta description, and H1 and H2 tags on each page are all components of an optimized website; these elements influence how your site ranks. Google stated in September 2009 that neither meta descriptions nor meta keywords are considered when determining search engine rankings. Meta description tags are crucial to get consumers to click through from SERPs, and these clicks do affect rankings. You have the potential to promote content to searchers in these concise lines, and users have the chance to determine whether the content is pertinent and includes the information they are looking for from their search query.

Our research has discovered that meta titles and descriptions continue to be crucial for ranking improvements. Modifications to the description can change where you appear for a particular keyword on Google, proving that meta descriptions are still important for web page optimization.

Google Searches for high-quality backlinks

Backlinks usually referred to as inbound links, are links that point to your website. The quantity of backlinks to your website is a good indicator of its popularity or significance. Backlinks are crucial for SEO because Google will give websites with lots of high-quality backlinks more credit and prioritize them higher in search results pages than other websites.

Although Google continues to value backlinks as a ranking component, it has developed the ability to distinguish between excellent and poor connections over time. A better score will be awarded to your website the more links it has, but only if the linking sites are reliable and trustworthy. You may use various website strategies, such as link building, outreach, guest blogging, and digital PR.

Technical SEO

Additionally, there are a lot of technical SEO criteria that are important for your website's rankings. Regular technical audits ensure your website complies with Google's standards and is suitable for indexing and ranking for keyphrase searches.

The structure of your website must be able to handle growth as it occurs. It is ideal for pages not to be buried too far inside the site; hence designing a horizontal site is necessary. Thanks to this, search engines can now frequently crawl, cache, and index pages. Several other technical aspects are to consider, such as HTML markup, redirections, website cannibalization, and canonicalization.


The SEO sector is a dynamic one that is constantly changing. Rich content and high-quality links have become increasingly important to Google in recent years to increase the visibility of your website. We advise keeping an eye out for Google's regular changes to stay updated.

Do you want to stay updated with Google's constantly evolving algorithms or find out how we can assist in helping your site rank on Google? To learn more about SEO and PPC, contact us now!