VitaRoot Amazon Case Study: 44% Revenue Growth

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The Challenge

An undifferentiated catalog: No single SKU had a strong reason to win. Every core product (D3K2, NAC, Vitamin C and more) competes in a crowded Amazon.ca category full of near identical listings chasing the same search terms.
Recurring stockouts: New SKUs kept running out of stock during their most critical early weeks, forcing PPC campaigns to pause. Each time that happened, the brand lost keyword history, Buy Box eligibility, and ad rank.
Early stage P&L pressure: Like most new Amazon brands, the P&L ran negative in the first few months. This came from aggressive launch ad spend, review building costs, and a low organic to paid sales ratio, all typical before a brand earns organic rank.

What We Did

Built a Launch Playbook

Replaced one off launch pushes with a repeatable process: staggered budget ramps, defined keyword harvesting phases, and a structured campaign build for every new product. This carried CoQ10, Maca, Beetroot, and Ashwagandha into the catalog in June alone.

Fixed Replenishment Forecasting

Found and fixed three bugs in the restock template, including short lookup ranges, a column shift error, and an incomplete error wrapper, then extended all ranges. This cut the stockout cycle that kept disrupting PPC.

Ran Disciplined PPC Optimization

Ran a weekly loop of search term analysis, bucketing, and bulk file edits across the full catalog, pulling ACOS down from a launch peak near 48% to the mid 30s by early July.

Rebuilt Reporting for Visibility

Moved from scattered monthly files into one master workbook with a monthly trends tab, giving SKU level profit and loss visibility so underperformers and stock risks could be spotted early.

Used Influencer Seeding to Build Trust

Since no single SKU had a strong differentiator, we used influencer seeding through Amazon's fulfillment network to generate early reviews and social proof across NAC, D3K2, and other core products

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Results

Here's how the account grew in its first few months on Amazon.ca.

$35,040 CAD

Ordered product sales in June, up from $24,386 in April

+44%

Revenue growth from April to June

1,584 Units ordered in June

6,270 Sessions (traffic) in June

9 Live SKUs, up from 5 in April

Across the full engagement, the account has also pulled ACOS down from a launch peak near 48% toward the mid 30s, while growing the catalog from 5 to 9 live SKUs in under four months.

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Paid Social Advertising (Meta, TikTok)

Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.

Website Development

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Email Marketing

Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.

Search Engine Optimization

Getting found online isn't luck, it's strategy, and we're the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer. Looking for local or global optimization? No worries, we'll turn searches into visits and visits into sales.

Search Engine Marketing (Google Ads)

We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.

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