How Pro Marketer Helped Pili Hunters Build a Full-Funnel Growth Machine
Pili nuts are one of the best snacks, and most people have never heard of them. Pili Hunters had the quality, the story, and the customers to prove it.
What they needed was a system that could bring that story to a much bigger audience and turn browsers into buyers. That is exactly what we built.
.avif)
The Challenge
To help a premium snack brand grow beyond its niche, reach new audiences at scale, and build an owned-channel revenue stream that did not depend entirely on paid ads.
Pili Hunters came to us with a great product and real momentum, but a few big obstacles stood between them and scalable growth.
- Most people had never heard of pili nuts. Unlike almonds or cashews, the product required consumer education before anyone would even consider buying it. That made cold prospecting expensive and slow.
- Their keto and paleo positioning was authentic, but it kept their audience small. There were so many more customers out there who would love the product, but the targeting was not set up to find them.
- High-intent visitors were also slipping away. People would visit the site, browse, add to cart, and leave, with nothing in place to bring them back.
- Klaviyo was active but barely bringing in revenue. The brand was spending heavily on paid ads with no real safety net, meaning every dollar had to work twice as hard.
And with a small product catalogue, keeping ad creative fresh over time required a real strategy, not just swapping in a few new images every quarter.
When we came on board, we saw a brand with everything it needed to win. It just needed the right system behind it.
What We Did
Search Engine Marketing (Google Ads) That Kept Pili Hunters in Front of Ready-to-Buy Shoppers
- Ran Google Ads campaigns targeting high-intent shoppers actively searching for keto and healthy snack options.
- Drove 623 purchases directly attributed to Google Ads.
- Generated USD $47,017.28 in Google-attributed revenue.
- Achieved a 3.80x ROAS across Google campaigns.
- Tracked 3,193 add-to-cart events from Google traffic.
Before
After
Meta Ads Prospecting That Found the Right Buyers
- Launched prospecting campaigns using 1% lookalike audiences built from past customers.
- Added interest-based targeting across keto, paleo, and health-conscious consumer segments.
- Ran campaigns across both CBO and ABO structures to find the most efficient spend allocation.
Meta Ads Prospecting That Found the Right Buyers
- Launched prospecting campaigns using 1% lookalike audiences built from past customers.
- Added interest-based targeting across keto, paleo, and health-conscious consumer segments.
- Ran campaigns across both CBO and ABO structures to find the most efficient spend allocation.
A Retargeting System Built for Every Stage of the Funnel
- Built Dynamic Product Ads to reach add-to-cart abandoners with personalized creative.
- Created a dedicated past-customer campaign focused on repeat purchases and lifetime value.
- Set up warm audience campaigns for video viewers and Instagram engagers to capture mid-funnel interest.
- Gave each segment its own creative and offer based on where they were in their journey.
Creative Testing That Told Us Exactly What Worked
- Ran structured A/B tests across video, static image, and UGC-style ad formats.
- Found that video delivered a 3.53x ROAS compared to 1.63x for image-only creative in comparable ad sets.
- Used those findings to shift the budget toward a video-first creative strategy.
.webp)
$1K in a Month
$1K in a Day
.webp)
Email Marketing That Turned Klaviyo Into a Revenue Engine
- Rebuilt the brand's Klaviyo setup from scratch.
- Launched and optimized core automated flows, including welcome, abandoned cart, and post-purchase.
- Built and executed a campaign calendar tied to seasonal moments and product launches.
- Grew email to account for 42.89% of total brand revenue, up 24% year-over-year.
.webp)
Results
Cracking Open the Numbers: The Results
1,928
total purchases driven through Meta Ads
$148,296
in ad-attributed revenue across the account lifetime
1.87 M
unique people reached across prospecting and retargeting
$59.98
average order value across converting campaigns
3.45X
Overall Return on Ad Spend
10,512
add-to-cart events and 4,873 checkout initiations tracked
.svg)
42.89%
of total brand revenue attributed to Klaviyo, up 24% year-over-year
$48,299
in Klaviyo-attributed revenue over 6 months
$32,556
from email campaigns and $15,743 from automated flows
$3,185
from SMS with room to scale
Our Services
Explore Our Services
Paid Social Advertising (Meta, TikTok)
Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.
Website Development
Your website is your digital storefront, and we make it unmissable. We design and build e-commerce platforms that are fast, functional, and optimized to convert visitors into loyal customers.
Email Marketing
Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.
Search Engine Optimization
Getting found online isn’t luck, it’s strategy, and we’re the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer.
Looking for local or global optimization? No worries, we’ll turn searches into visits and visits into sales.
Search Engine Marketing (Google Ads)
We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.
Your Success Could Be Next
.svg)
