How Pro Marketer Sharpened Meta Ads Across Little Kitchen Academy's Multi-Location Network
Little Kitchen Academy runs hands-on culinary classes for kids across studio locations in the US and Canada. Each location relies on local lead generation to fill class seats, making paid social a critical growth lever.
But scaling it across distinct markets, currencies, and audiences brought its own set of challenges. Here is how we turned three isolated accounts into one growth network.
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The Challenge
To fill class seats across three studio locations with one clean data foundation, and a repeatable system for scaling spend without burning out small local audiences.
LKA operates three active studio accounts — Vancouver (CA), Denver (US), and Westfield (US) — each running independent Meta Ads campaigns to drive local class sign-ups. While each location had its own audience and budget, several shared issues were holding back performance across the network:
- Low-volume conversions: each location generated too few weekly conversions for Meta's algorithm to exit the learning phase efficiently.
- Small geographic radius: studio-based, in-person classes meant audiences were capped by a tight local radius, limiting reach and inflating frequency.
- Tracking issues: inconsistent pixel and conversion event setup across accounts made it difficult to get a clean, unified measure of true performance.
- Audience fatigue: with such a narrow local pool, the same households were being served ads repeatedly, driving frequency up and CTR down over time.
- No scaling strategy: each location was managed in isolation, with no cross-account framework for reallocating budget toward what was actually working.
LKA needed a way to see performance across all three locations as one network, fix the data foundation, and build a repeatable system for scaling spend without burning out small local audiences.
Have Similar Challenges? Let's ChatWhat We Did
Unified Cross-Account Reporting
- Consolidated Vancouver, Denver, and Westfield into a single blended Meta Ads view so performance could be benchmarked location-to-location.
- Standardized currency reporting (CAD/USD) so that ad spend and revenue could be compared on equal footing.
Tracking Cleanup
- Audited and corrected pixel and Conversions API setup on each account to close gaps in attribution.
- Re-mapped conversion events so "class sign-up" was being tracked consistently across all three locations.
Audience & Fatigue Management
- Rebuilt audience segments to expand reach within each location's viable class radius without diluting relevance.
- Introduced creative refresh cycles to combat frequency build-up in small, geo-capped audiences.
A Scaling Framework Across Locations
- Built a budget reallocation process that shifts spend toward the highest-ROAS location each month, rather than funding all three evenly by default.
- Set location-specific benchmarks so that underperformance could be caught early instead of being masked by network averages.
Results
Cracking open the numbers: blended Meta Ads performance across Vancouver, Denver, and Westfield, viewed as one unified network.
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