Google Ads Case Study: Little Kitchen Academy

The Challenge

To rebuild a broken Google Ads foundation across three studio locations so every campaign decision could be backed by accurate data and true local relevance.

LKA operates three active studio accounts, Vancouver (CA), Denver (US), and Westfield Century City (US), each running independent Google Ads campaigns to drive local class enrolments. While each location had its own audience and budget, several shared issues were holding back performance across the network:

No conversion tracking: conversion tracking hadn't been set up properly, so every campaign decision was effectively being made blind.
Misconfigured goals: goals weren't marked as primary at the account level, meaning Google's bidding algorithm wasn't optimising toward the actions that actually mattered.
Broken location targeting: location targeting hadn't been built out correctly for each campus, undermining the local relevance a multi-site business depends on.
Thin negative keyword coverage: irrelevant searches were draining budget without contributing to enrolments.
Unpinned ad copy: no headline or description pinning left messaging to chance instead of leading with each location's strongest offer.

LKA needed a rebuilt account foundation, accurate data, and location-specific targeting before meaningful growth was possible.

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What We Did

Tracking & Goal Reconstruction

Implemented proper conversion tracking from the ground up across all three accounts, so every optimisation decision was backed by real data.
Rebuilt the goal structure at the account level, marking the right conversion actions as primary so Google's bidding could optimise toward actual class enrolments.

Account Architecture Overhaul

Restructured location targeting individually for each campus so campaigns reached families within the right local radius, not spillover audiences from other markets.
Rebuilt negative keyword lists across all three accounts, eliminating irrelevant search traffic and focusing spend on high-intent queries.

Ad Copy Optimisation

Introduced headline and description pinning on every responsive search ad across all three locations, taking deliberate control of messaging instead of leaving it to Google's rotation.
Aligned ad copy to each location's specific programme offerings and enrolment hooks, improving relevance for local searchers.

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Results

Blended Google Ads performance across Vancouver, Denver, and Westfield, viewed as one unified network. January to June 2026.

$165,107 CAD

in blended revenue driven across the three-location network

4.10X

blended Return on Ad Spend across all Google Ads campaigns

507 class purchases driven through Google Ads

13.19% blended click-through rate across locations

18,091 total clicks driven to location pages

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