e11ement Amazon Case Study: $675K Revenue

The Challenge

e11ement runs two Amazon Ads accounts: USA (managed since April 2026) and Canada (managed since March 2026). Each one started from a different place.

Here's what made both markets tricky:

A compliance issue in the US: the 8oz and 1L SKUs, the brand's best sellers, were suppressed by Amazon in 2025 and had to be relaunched under new ASINs. This wiped their sales history, so year over year comparisons look off even though performance wasn't.
A certification gap on the US main image: FDA and antibacterial/eczema certifications are still pending, so the brand can't feature them yet, even though bigger competitors do. This is one of the biggest levers for click-through rate in the category, and it's currently out of reach.
A shared product listing across countries:the 2oz/4oz SKU uses one ASIN for both the US and Canadian listings. Any creative change had to be planned carefully so it wouldn't accidentally affect the other market.
Two very different goals: the US needed to rebuild visibility from scratch, while Canada was already the number one HOCl seller. That meant defending and growing share carefully instead of chasing new attention.
A high starting ACOS in Canada: the account was running near 40% ACOS when we took it over, with a lot of spend going to search terms that weren't converting.
A more crowded category overall: cost per click kept rising in both markets as more sellers, including big name brands, entered the HOCl space. A new search trend, “hypochlorous eye care,” is also worth watching.

What We Did

Managed Each Market on Its Own Terms

In the US, we kept optimizing bids, budgets, and keywords across Sponsored Products and Sponsored Brands.
In Canada, we audited the whole campaign structure and rebuilt it to cut spend that wasn't converting.
We reported on both markets side by side, so performance was easy to compare no matter the currency.

Improved the Listings

Refreshed the main and secondary images in both markets to help conversion, and coordinated the update carefully since the 2oz/4oz listing is shared between countries.
In the US, we designed creative that worked within the limits of pending certifications. In Canada, we leaned into the brand's trust and its position as the category leader.

Kept Reporting Honest

Used Search Query Performance and Brand Analytics data specific to each marketplace, plus Sellerboard for US profitability tracking.
Called out anything that could distort the numbers, like the US rebuilding its sales history after the relisting, or short sales spikes in Canada, so the real trend was always clear.
Kept an eye on listing health in the US after the brand's earlier suppression issue.

Cut Wasted Spend

In Canada, we found and cut wasted ad spend through search term analysis, bringing it down from 36% to 8% of total spend.
We moved Canada's bidding approach from ACOS only to TACOS informed, so decisions were based on overall account health, not just ad efficiency.

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Results

Here's how each market performed over the last six months (Jan to Jun 2026). US numbers are in USD and Canada numbers are in CAD, since that's how each business actually gets paid. We've also added one combined total in CAD at the end, just to show the full picture.

USA (Amazon.com), in USD

$131,207 USD

Revenue (Jun 2026)

+32%

Revenue Growth Since Onboarding (Apr)

8,221 Units Ordered (Jun 2026)

+44% Unit Growth Since Onboarding

Canada (Amazon.ca), in CAD

$489,899 CAD

Revenue (Jun 2026)

+28%

Revenue Growth Since Takeover (Mar)

24,792 Units Ordered (Jun 2026)

36% → 8% Wasted Ad Spend Cut

Combined and converted to CAD, the two marketplaces brought in about $674,900 CAD in June 2026. That's up from roughly $521,900 CAD combined in each market's onboarding month, a 29% increase, with total units up 30% (from 25,444 to 33,013).

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