When you hear the word “trend” in the context of skincare, it’s easy to picture the quirky, viral hacks everywhere on social media. But that’s not all skincare is about.

Klaviyo is one of the most powerful email and SMS marketing platforms for e-commerce brands. According to statistics over 3.8 billion emails are sent through Klaviyo each month by more than 100,000 businesses.

Did you know 87% of consumers start shopping with a search engine? This means that if your e-commerce product pages don’t appear in these searches, you’re missing out on potential sales.

If you run an e-commerce website, you’ve probably heard of SEO, but have you ever considered how it can really help your business?