SITUATION

Marketing something intangible, such as real estate investment services, poses a major challenge to any organization undertaking the redesign venture. The Bloomfield Group’s previous website was in serious need of a re-design so they could enhance the tangibles and intangibles of the high value they offer to their clients.

 

TACTIC        

The Bloomfield Group approached ProMarketer to re-design their website with a fresh, clean look that would appeal to potential clients. ProMarketer was ready to deliver measurable increases in visitor traffic and measurable conversion outcomes. In particular, they were tasked with increasing total visitors at an optimal long-term cost through enhanced design, richer content, Search Engine Optimization and link building.

 

ACTION

ProMarketer embarked on a pretty clear task – we simply had to deliver a redesigned website that would convert their website visitors into new clients, faster. As a realtor, Bloomfield needs their website to always be up-to-date. ProMarketer built a custom website for them so they can easily manage future content and featured listings.

 

ProMarketer worked closely with the Bloomfield team to highlight their brand identity and develop a style that would reflect their character and convey a clear identity to clients. To keep the Bloomfield brand consistent, ProMarketer also provided usage guidelines and created graphic assets to use on social media. SEO rankings, long-establish presence.

 

RESULT

The Bloomfield Group’s new website stands out and impresses at first impact. It showcases their high-profile clients which demonstrates credibility in the luxury market and sets them apart from their competitors. The website fulfils its purpose as a conversion tool for referred clients, with a 100% conversion rate.

 

The increasing engagement is made possible with a clear and simple navigation system which has contributed to the site achieving high levels of customer engagement, with a very low bounce rate. The mobile responsive design also has seen great results, with mobile users enjoying longer than average visits.