Email & SMS Flow Templates for Klaviyo

What Flows Are Included

This toolkit gives you structured Email and SMS flow templates built for Klaviyo. Organized by flow type so you can set up, customize, and launch without starting from scratch. The flows included cover the full customer lifecycle:

• Welcome Series: Onboard new subscribers and introduce your brand with a multi-step email and SMS sequence

• Abandoned Cart: Recover lost revenue with timed email and SMS reminders that address objections and create urgency

• Browse Abandonment: Re-engage shoppers who viewed products but didn't add to cart

• Post-Purchase: Thank new buyers, set delivery expectations, and introduce complementary products

• Win-Back: Re-engage lapsed customers who haven't purchased in 60, 90, or 120+ days

• Sunset Flow: Identify and clean unengaged subscribers before they hurt your deliverability

Each template includes recommended send timing, email and SMS copy structure, and notes on segmentation triggers.

Who This Is For

This is built for:

• Shopify and DTC brands setting up Klaviyo for the first time or auditing an existing flow setup

• Founders who want a proven framework to follow

• In-house email marketers who need to move faster

• Klaviyo users who want to validate their current flows against a structured benchmark. 

If you're running any ecommerce store on Klaviyo and your flows aren't fully built out, this is for you.

How to Use This

1. Identify which flows you're missing: Compare against the list above
2. Download the template for each flow type you need to build or improve
3. Map the trigger logic: Set each flow's entry condition in Klaviyo (e.g. "Placed Order", "Added to Cart", "Active on Site")
4. Customize copy and timing: Add your brand voice, product details, and offers
5. Activate and monitor: Track open rate, click rate, and revenue per recipient in Klaviyo

For a fully managed flow setup, Pro Marketer's Klaviyo Email & SMS Agency handles everything from audit to automation.

Flow Performance Benchmarks

Use these industry benchmarks to assess how your Klaviyo flows are performing after launch:

Benchmarks based on Klaviyo ecommerce industry averages. Results vary by niche, list quality, and offer.