The Challenge

To improve lead quality, reduce acquisition costs, and target the right people.

Without a clear strategy to effectively allocate resources, Oxford College struggled to attract the right students.

  • Nearly 33% of leads were rejected due to duplication or ineligibility.
  • Complex targeting drove up costs without producing meaningful returns.
  • Small audience sizes caused campaigns to stall, limiting performance.
  • With 24 courses spanning six cities, each program attracted different demographics, requiring highly customized messaging and keywords.
  • Splitting the budget across multiple programs and campuses diluted impact.
  • Overlapping campaigns resulted in wasted ad spend and poor efficiency.

To solve these challenges, they needed a focused, data-driven approach to maximize ROI and connect with the right students.

We stepped in to restructure their campaigns, optimize ad performance, and introduce precise budget allocation. Through our efforts, we successfully improved lead quality and positioned Oxford College for sustainable growth.

What We Did

Social Media Marketing

  • Developed a comprehensive strategy centred on audience segmentation to effectively target the right demographics.
  • Designed a structured campaign plan, carefully allocating resources to promote 24 courses across six cities.
  • Optimized lead generation forms with conditional logic, improving lead quality and boosting conversion rates.
  • Refined ad targeting strategies, significantly reducing the cost per acquisition (CPA) and enhancing campaign efficiency.
Before
After
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Google Ads

  • Conducted extensive keyword optimization to uncover high-intent search terms aligned with prospective students’ interests.
  • Restructured campaign architecture to improve ad performance and achieve more efficient budget allocation.
  • Directed high-quality traffic to a dedicated landing page optimized for conversions, featuring engaging content and a seamless user experience.
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Results

We Delivered Amazing Results

79%

increase in qualified leads through form optimization and audience targeting

40%

growth in website traffic

30%

reduction in cost per acquisition (CPA)

15%

improvement in conversion rate on the dedicated landing page

2,500+

qualified leads generated within just 3 months

79%

increase in qualified leads through form optimization and audience targeting

40%

growth in website traffic

30%

reduction in cost per acquisition (CPA)

15%

improvement in conversion rate on the dedicated landing page

2,500+

qualified leads generated within just 3 months

Our Services

Explore Our Services

Social Media Marketing & Paid Social Advertising

Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.

Website Development


Your website is your digital storefront, and we make it unmissable. We design and build fast, functional, and optimized e-commerce platforms that convert visitors into loyal customers.

Email Marketing (Klaviyo)


Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.

Search Engine Optimization


Getting found online isn’t luck—it’s strategy, and we’re the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer.

Looking for local or global optimization? No worries, we’ll turn searches into visits and visits into sales.

Search Engine Marketing (Google Ads)


We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.

Marketplace Marketing & Management


In a crowded marketplace, it’s easy for your products to get lost in the shuffle. But with our strategy, you can rise above the noise.

Our approach is simple: we optimize your listings for maximum visibility, run targeted ads that reach your ideal customers, and use smart strategies to boost your credibility.

Your Success Could Be Next