How Pro Marketer Helped Express Heat Therapy Scale From $1K/Month To $1K/Day
Having a good product is not enough to grow. This was the case for Express Heat Therapy until we stepped in. With better ads, a faster website, smart email flows, and improved shipping, Pro Marketer set Express Heat Therapy up for long-term growth.
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The Challenge
To stop revenue leaks and turn traffic into consistent sales.
Before Pro Marketer stepped in, Express Heat Therapy was attracting visitors from viral videos, but sales were lagging.
- The website felt outdated and wasn’t optimized to convert visitors into buyers.
- Meta and TikTok ads lacked a clear creative direction, resulting in inconsistent performance.
- No email automation was in place, leaving repeat sales and follow-ups untapped.
- Google Ads were running without a proper structure, resulting in wasted spend.
- There was no VIP segmentation or retention plan to keep customers coming back.
- Changes in U.S. tariffs and cross-border fulfillment issues caused shipping delays that affected customers.
- Products were not clearly positioned around best-sellers, creating confusion for buyers.
The business had strong potential, but without a clear system to guide growth, scaling wasn’t possible.
To address these challenges, Express Heat Therapy needed a focused, step-by-step approach to improve conversion, reduce waste, and support long-term growth.
That’s when Pro Marketer stepped in and applied our Growth Trust Model® to rebuild the brand.
What We Did
Website & Conversion Optimization
- Redesigned the website with a modern, fast, and trust-focused layout.
- Created high-conversion landing pages focused on benefits, real use cases, and problem-solving.
- Used 80/20 analysis to identify the best-selling product and centered messaging around education and conversion.
Before
After
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Traffic & Creative Growth
Traffic & Creative Growth
Email Marketing & Retention
Growth Trust Model® Audit
- Audited the full funnel to identify the biggest revenue leak.
- Discovered inefficiencies in Google Ads bottom-funnel campaigns.
- Rebuilt campaign structure and retargeting, resulting in a 5X ROAS.
$1K in a Month
$1K in a Day
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Fulfillment & Logistics
- Solved shipping delays caused by cross-border fulfillment.
- Moved fulfillment from Canada to a US-based 3PL.
- Faster delivery improved customer experience and repeat purchases.
Innovation & Expansion
- Introduced a new Pink Pad variant to target a fresh niche.
- Launched a pre-order campaign instead of waiting for inventory.
- Turned product expansion into structured A/B testing for scalable growth.
Results
We Delivered Results That Scale
1200%
increase in monthly website sessions, growing traffic from ~595 to 6,250
3X
return on Meta and TikTok ad spend through improved creative direction and targeting
Improved order quality, with stronger buying intent from higher-quality traffic
Built a more scalable sales funnel, shifting focus from short-term sales to long-term growth
5X
ROAS from Google retargeting after rebuilding the bottom-funnel structure
Activated Klaviyo email flows, increasing customer lifetime value
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Faster shipping and higher retention after switching to a US-based 3PL
Our Services
Explore Our Services
Social Media Marketing & Paid Social Advertising
Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.
Website Development
Your website is your digital storefront, and we make it unmissable. We design and build fast, functional, and optimized e-commerce platforms that convert visitors into loyal customers.
Email Marketing (Klaviyo)
Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.
Search Engine Optimization
Getting found online isn’t luck—it’s strategy, and we’re the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer.
Looking for local or global optimization? No worries, we’ll turn searches into visits and visits into sales.
Search Engine Marketing (Google Ads)
We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.
Marketplace Marketing & Management
It’s easy for your products to get lost in the noise of social media. But with our strategy, you can rise above the noise.
Our approach is simple: we optimize your listings for maximum visibility, run targeted ads that reach your ideal customers, and use innovative strategies to boost your credibility.
Your Success Could Be Next
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